Introduction to the retail landscape, different types of retailers (e.g., department stores, specialty stores, online retailers), and the role of retail in the economy.
Learning about product selection, assortment planning, pricing strategies, inventory management, and visual merchandising to optimize sales and profitability.
Covering the day-to-day operations of a retail store, including staffing, scheduling, security, loss prevention, and store maintenance.
Understanding retail marketing strategies, including advertising, promotions, public relations, social media marketing, and branding to attract and retain customers.
Techniques for managing inventory levels, including forecasting demand, ordering, receiving, and controlling stock to minimize costs and maximize sales.
Basic financial concepts relevant to retail, such as sales analysis, cost control, profit margins, and budgeting.
Managing retail staff, including recruitment, training, performance evaluation, motivation, and employee relations.
Exploring the use of technology in retail, such as point-of-sale systems, e-commerce platforms, customer relationship management (CRM) software, and data analytics.
Examining current trends in the retail industry, such as e-commerce growth, changing consumer behavior, and the impact of technology, as well as addressing challenges like competition and economic fluctuations.